Maui Jim, Inc. was established in December 1996 when Maui Jim Sunglasses acquired RLI Vision. This provided the capital and infrastructure needed to accommodate the phenomenal sales growth of Maui Jim Sunglasses within the premium sunwear business.

Now with over 50 styles and 100 SKUs, Maui Jim, Inc. is the fastest growing polarized sunglass maker in the world. Best of all, sun-lovers can browse the fantastic styles right online and find their own nearest retailer. Of course, customers are always welcome to visit Maui for a first-hand experience of our island home.

Where did Maui Jim come from?

In the early 1980s, a small company began selling sunglasses on the beautiful beaches of Maui, Hawaii. However, the sunglasses quickly proved to be no match for the Hawaiian sun's severe glare and harmful ultraviolet rays. Everyone wanted sunglasses that would eliminate glare without distorting the beautiful colours of the island scenery and of course still be aesthetically appealing! Since no other sunglasses on the market could meet this specialized need, the company developed their own and the Maui Jim range was launched! Maui Jim then established a polarised range that abolishes glare, as well as protecting from 99.9% of the harmful ultra violet rays. Maui Jim is now known as a luxury American brand that's the fastest growing polarised sunglasses creator in the world! Due to where they originated, it’s no surprise that the majority of Maui Jim frames feature an oceanic Hawaiian theme. The collection from Maui Jim also contains frames that encompass a more contemporary, edgy, sporty look. Beautiful, practical, simply sensational frames that no other brand could possible produce or successfully try to imitate!

What the benefits of buying Maui Jim?

Maui Jim sunglasses specialize in creating sunglasses that provide sensational visual quality and interpret them into fantastic contemporary designs! The Maui Jim collection contains frames that have aesthetically appealing designs that can be used for everyday use and practical activities such as; driving, tennis, sailing and fishing. Any frame within the collection will allow you to perform to your full potential as well as allowing you to look seriously stylish! Smooth, sleek, high performance frames and lenses available in a rainbow of colours, Maui Jim cannot fail to please.

All Maui Jim sunglasses are accompanied with a very sturdy, strong authentic case in a variety of vibrant colours, and a cleaning cloth which will gently and meticulously clean your sunglasses!