Jimmy Choo was launched in 1996 when Tamara Mellon, Accessories Editor at British Vogue realised the potential demand for stylish but wearable shoes and approached Mr Jimmy Choo, the couture shoe maker based in the East End of London, recognized for his excellent craftsmanship. Tamara partnered with Mr Jimmy Choo to start the ready-to-wear shoe company and opened the first stand alone boutique on Motcomb Street, London along with a strong wholesale business.

In 1998, Jimmy Choo opened its first boutique in New York followed by Los Angeles in 1999. Sparking an immediate success amongst young Hollywood, Jimmy Choo became synonymous with the “red carpet” shoe of choice and was hailed the lucky charm for Oscar winners such as Cate Blanchett, Halle Berry, Hilary Swank and many other Hollywood actresses.

Today, Jimmy Choo encompasses a complete luxury lifestyle accessory brand with women’s shoes, handbags, small leather goods, sunglasses and eyewear. Its products are available in the growing network of Jimmy Choo freestanding stores as well as in the most prestigious department and specialty stores worldwide. From its original base in the United Kingdom and United States, the Jimmy Choo store network now encompasses over 90 locations in 31 countries.